What happen if You go for shopping you just have to run to the store and then you commute and dawdle for the stuff in the store.But now the possibilities are increasing and technology making new sense of the shopping even.Since iPad and Iphone are introduced all the shop is now came in your Palm,you don’t need to run just where you are all your store will in your palm with iOS7.
Apple has shown how people are using these devices for transforming their lives'.and making things easier and comfort.So question is how these devices are being used for the specific purpose or even in interaction with your customers or the feedback for your consumers.Lets start how.
Displays:
Apple is now working to enhancing retail stores and to integrating these stores.iPad Smart Sign displays has replace all of those promotional tags which are sticked on the products and physically created.Which not eco-friendly but more and more information can be provided for that individual products.Apple devices are very compatible for the display and futuristic and provide all the information in same manner what you see in the device.When you go for store you first saw the store with the stuff and those stuff should now came in your palm and all the related information.when move towards you see another stuff same when you move around,those stuff is also visible in the device.Then you just have to choose the individual then there is also option.
“For Fashion Week 2011, Saks 5th Avenue store had a 64-strong iPad display installed. Each iPad was linked up via a network that synced up what each device should display. The display featured live-streamed content as well as tweets and user-submitted photos.”
Online Payments:
Some of the retailers are using iPads for the money payments in their stores after the introduction of the new app”Square” which takes payments from the customers and send the reciept via email.Limition are not their Some of the stores have their own apps for the billling.Square is the app which provide services via card reader into the iPad.
“If you’ve been to an Apple Store you’ve probably seen the staff using an iPod Touch with a card reader attached, or if you’re in a country such as the UK, they also use a keypad on the back of the device to allow customers to enter their card’s pin number.”
In the world of online payments now every wants that all things should be automated and payments no need to go for the counter and pay but from your device only payment should done.And those retailers use the giant and paper backs registers,now they have freedom to replace it.
“J.C. Penney is aiming to remove cash registers from within its stores by 2014, instead allowing customers to pay for items though various other methods including mobile checkout and self-checkout options throughout stores.”
Apple has shown how these stuff work and how payments are done.These devices allows customers to pick item to buy, scan those items in the Apple iOS stores app,then you have to pay via cards that you already added in iTunes account.When payment is done you can now walkout from stores and all receipts are attached to your email.
Product DEMO(Video/Images):
This sound’s good that,product you’re buying product is having intractive demo that how it should be used and what are the precations and other relative information by the video iPad’s are used for the demo the product and this not only allows what cosumers are asking for but consumers chose better for the product.
“Ford has done this with its Showroom app that allows you to watch videos on specific features within the company’s cars. For example you can watch demos on how connectivity with iPhones works right on the iPad, allowing you to get a feel for how it works rather than simply reading a feature list.'”
Burberry has installed iPads in 84 stores across the world as part of its Burberry Retail Theatre, which allows the company to stream content from headquarters. It can also live stream its runway shows in real-time, after which customers can place orders.
iPads has also replace all those big Tv which are in the stores and demonstrating the product but the thing that these demonstrations are not dynamic or specifically air for the individual they are just static and in all Tv you saw same video throughout there is no video for your product that you’re buying.
Interacting:
Some of the company or retails shops use iPads for the intracting their customers and sharing their views and the feedback for the services and they are asking for.Suppose you have to buy the car or any other vehcle which are high costed.This will be good “if you know all the information same as demonstrated in the showroorm” and what are the feedbacks what people share about it,As this the rear essential and high investment.
“The Ford Showroom iPad app allows customers to share information on cars with anyone, including people who will have input on your car decision when they aren’t there with you.”
some other Uses From Other Company
“Make Up For Ever, a cosmetic company, installed iPads stations within stores in Las Vegas and New York. The iPads allowed customers to update their Facebook Page and tweet about their shopping experience and tell friends and family what they were buying.”
No comments:
Post a Comment